The Guide To $10k A Month With Private Car Rentals
EVEN IF YOU'RE STARTING FROM $0
By Jesse Luque, 6-Figure Private Car Rental Business Owner
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Introduction
Welcome to The Simple Private Car Rental Profits eBook. Whether you're an aspiring entrepreneur or seeking to broaden your income sources, this guide is crafted to help you explore the thrilling realm of private car rentals.
With insights from real-life experiences and practical tips, this book will provide you with the knowledge and resources needed to establish a successful private rental business from the ground up.
Building Your Private Car Rental Business
This guide will lead you through the process of obtaining your first vehicles, drawing in your first customers, and scaling your business to achieve a consistent income of $10,000 per month and more.
You will discover effective marketing tactics, methods for locating and acquiring vehicles, the use of GPS trackers, insurance options, strategies to enhance your operations for optimal profitability, and much more.
Four Approaches to Entering the Private Car Rental Market
01
Personal Vehicle
Using this approach, you can enter the business without spending anything on a vehicle, as you can utilize one that is already parked in your driveway.
02
Broker Method
Start with no upfront costs by partnering with existing rental companies
03
Joint Venture
Provide vehicles to rental companies for passive income sharing
04
Leverage
Use cash and credit strategically to acquire rental vehicles
Broker Method
This method also allows you to start in this business with no upfront costs. Simply contact a private rental company and inquire about their wholesale rates for vehicles.
Essentially, you want to find out the minimum profit the owner expects from a single vehicle. For example, if the owner states it's $300 a week per vehicle, ask if you can charge a premium on top of that rate for any clients you send their way.
If they agree, and you decide to add $100 on top, that's an additional $100 in your pocket. If you refer five clients each week, that totals $500 a week, which amounts to $2,000 a month if you maintain that flow consistently.
Joint Venture
This approach is truly one of the best! The reason I say this is that you simply provide vehicles to private rental companies, creating a stream of passive income. Many private rental businesses offer joint venture (JV) programs where they will take your vehicle, manage it, rent it out, and share the profits with you every month.
Example:
You provide us with a vehicle, and we will implement a 50/50 split. You will retain 50%, while we will take 50%. Your role involves ensuring that the tags are current and handling maintenance. If we rent a vehicle for $350 each week, that totals $1,400 per month. You would receive $700, and we would keep the remaining amount. That means you could earn $700 passively for just one vehicle. Over time, if you supply 10 vehicles, your earnings could easily reach $7,000 a month.
Leverage
This approach involves utilizing cash and credit effectively. I began by leveraging the income from my 9-to-5 job, investing $3,000-$5,000 to purchase a cash vehicle. Additionally, you can take advantage of your credit cards; I suggest using one with a 0% interest rate for the first 12 months.
Cash Investment
Use savings from your job
Credit Strategy
0% APR cards for 12 months
Vehicle Acquisition
Purchase your first rental
Market Analysis
Many individuals aspire to begin with luxury or exotic vehicles, but if you have never rented a vehicle before, why start there?
Additionally, the repair costs for high-end vehicles can easily reach tens of thousands. I prefer to focus on the areas of "Demand."
A quick assessment of vehicles in your city will reveal that while higher-end models exist, you'll likely notice a greater number of everyday cars like Hondas, Toyotas, and Fords. Therefore, it makes sense to start with the vehicles that people commonly drive.
Aim for models that are easy to maintain, such as Ford Fusions equipped with the 2.5L engine. I've found engines listed for just $300 on carpart.com.
As you familiarize yourself with the pros and cons of these vehicles, consider adding the same models to your fleet in the future. This approach ensures you're well-acquainted with potential issues and repair costs.
Before Purchasing a Car
I personally use Facebook marketplace to locate and buy cash vehicles I look for vehicles that range as little as $3,000-$6,000. We are dealing with private owners. My golden rule is to see my Return on Investment within 2-4 months.
1
Search Facebook Marketplace
Look for vehicles $3,000-$6,000
2
Target Private Owners
Better deals than dealerships
3
Calculate ROI
Aim for 2-4 month payback
Mobile Mechanic
Before going to buy or pre-inspect a vehicle, ask if the car has a clean title. We do not want to deal with salvage title cars.
Do some research using a car care app. Sign up for free and enter the car’s VIN or license plate. It will ask if the car is yours; you can click yes and then skip, skip, skip. Then go to Services and check the odometer. Review the dates and mileages and make sure the mileage hasn’t been altered. The odometer needs to be consistent every year.
You can also use bumper.com to see the history of the car, and bar.ca.gov to check the last time a smog check was done and whether it passed. Once all of that checks out, be sure to bring a mobile mechanic or someone with a mechanical background.
Also, buy a code scanner from Amazon. This way, they can tell you if it’s a good buy and give you an opportunity to negotiate on price.
Which Cars to Buy
The following vehicles consistently perform well in the private car rental business due to their reliability, fuel efficiency, and low maintenance costs:
  1. Toyota Corolla (2007–2015)
  1. Toyota Camry (2008–2015—Hybrid models included)
  1. Toyota Prius (2006–2015)
  1. Ford Fusion (2013–2018 with a 2.5L engine—the hybrid is even better)
  1. Honda Civic (2008–2015)
  1. Honda Accord (2008–2015)
  1. Honda Pilot (2010–2015)
RECOMMENDED MILEAGE:
Aim for vehicles with 180,000 miles or less.
Important Vehicle Requirements
What You Must Know Before Picking Your Cars Rideshare Platforms (Uber & Lyft)
Most U.S. states require vehicles to be 15 years old or newer in order to qualify for rideshare services.
Example:
In 2026, the oldest eligible model year allowed will be 2011.
Requirements can vary slightly by city or state, so always make sure to double-check the local regulations in your area.
Delivery Platforms
Delivery platforms (DoorDash, UberEats, Grubhub, Amazon Flex) offer much more flexibility in the type of car you can use:
  • Vehicles from 2006 or newer are generally accepted.
  • There is no strict age limit, as long as the car is safe, operational, and reliable.
This makes delivery platforms a great option if you're working with older, budget-friendly cars that still run well.
Getting Renters From Facebook Marketplace
This Should Be A Cheatcode!
When it comes to marketing/advertising, we are dealing with Facebook marketplace.
Here are the exact steps you will need to take….
STEP 1
Create a listing under "Items" and title it "Cars for Door Dash" or "Cars for Uber."
STEP 2
Upload 1 30-second video of you walking around your car saying "This vehicle is available for (your price) a week there's no deposit, no credit check, you can drive unlimited miles. Say that 2- 3 times walking around vehicle. Then upload 2-3 pictures.
Step 3
In your description, keep it short and sweet. "(your price per week), unlimited miles, no deposit, long term renters only".
Step 4
Publish the listing. Be aware the marketplace may not approve your listing. No worries this has happened to me serval times. Just delete and repost until they approve it.
Step 5
Prepare for your inbox to be flooded with Potential leads. At one point you will need to start doing Facebook paid ads to scale and automate you renter lead acquisition.
The Limits Of Facebook Marketplace: From Slow to Automated
The Facebook Marketplace method you just learned is a great way to get your first leads. It proves the model works and gets you your first taste of profit.
But let's be real: it's a hustle. You're manually posting, reposting, and hoping the algorithm puts you in front of the right people.
It's unpredictable and it's not a scalable system for long-term growth.
One week you might get 20 leads, the next you might get two.
You can't build a predictable $10k/month business on that kind of inconsistency.
The real scaling engine—the one that separates the side hustlers from the business owners—is paid Facebook Advertising.
This is how you build a machine that generates a consistent, predictable flow of qualified renters every single day, on autopilot.
You stop chasing leads and start having them come to you.
Using Facebook Advertising to Scale Your Private Car Rental Business
This is exactly what we dive deep into in the Accelerator mentorship program.
We give you the exact plug-and-play ad campaigns I use to keep my 17+ car fleet booked solid.
It's the difference between having a hustle and building a real business.
My team recorded a short video walking you through how this automated renter acquisition system works.
You can see it here:
Creating a Renter Waitlist
Establishing a waitlist is so important because you are about to have a lot of business on the table.
There are 4 important pieces you want to capture when anyone inquires about a rental. That's their name, email, phone number & driver license. You can create a form on Google; just simply search on YouTube for how to create a Google Form and create your own. Now you can send this link to your new leads so they can upload all their info.
Even if you do not have any vehicles available. Capture them 4 important pieces. This way you will build a demand.
Anytime you buy a vehicle, you can have it rented in less than 24 hours.
Anytime a vehicle comes back off its rental, you can have it rented in less than 24 hours.
So, establishing a waitlist is important.
GPS Trackers
For every vehicle you rent out to a client, before handing over the keys, make sure you install a hard-wired GPS tracker with a kill switch option.
This will allow you to locate your vehicle in real time. Theft is essentially out of the question because you can use the kill switch to shut off the engine so the vehicle will not move. You can use this feature if a renter does not pay, tries to steal your vehicle, etc.
It has features like geo-fencing, which allows you to set up a virtual boundary around a certain area. If your vehicle crosses the threshold, you will receive an alert. Other features include seeing the speed your vehicle is traveling at, receiving alerts if your vehicle has been taken to an impound lot, and many more.
I personally use GoldStar by Spireon. Other companies include Advantage GPS and Ryken GPS. I personally use GoldStar by Spireon because they do not charge a monthly fee.
GPS Installation and Backup
For installation, visit your nearest audio store and ask whether they can install a GPS tracker with a kill switch. Keep in mind that not every location may have the expertise to handle this.
Some companies, like Gold Star by Spireon, will send a technician to your home to install the tracker.
For extra security, you can use Life360 trackers by Tile. These are similar to AirTags, but they are cheaper and won’t be detected.
Do not use AirTags; they can be located.
Risk Management
In this business you cannot prevent everything, you are running a business. IT'S A RISK. But you want to minimize all risks. This includes not renting to everyone that inquires. I turned down so much money because all business is not good business.
Vetting Process:
Outside of capturing someone’s name, email, and phone number, I make sure every renter has a valid driver’s license. I have them upload a picture of their license on my reservation form. With their license, you can use a website like Intelius.com to run background checks, or you can go to the DMV website to run background checks.
I also like checking social media profiles to look for any red flags. I mostly rent to people who are using the vehicle to make money from delivery services.
The Car Rental Agreement
Benefits Of a Car Rental Agreement
CLARITY AND PROTECTION
Clearly defines the responsibilities and expectations of both parties, protecting both the renter and the rental company.
INSURANCE COVERAGE
Often includes insurance options to cover potential damages or accidents, providing peace of mind.
FLEXIBILITY
Offers a convenient and flexible transportation solution without the long-term commitment of owning a car.
COST MANAGEMENT
Can be cost-effective for short-term needs, eliminating costs associated with car ownership like maintenance and depreciation.
Having a car rental agreement is the bread and butter of this business. This gives your client a clear understanding of everything related to the vehicle and payment. You can also make money from having this in place.
For example, if someone smokes in my vehicle, I charge $150. My late fee is $50. This is how you can make money from having a structured rental agreement. I do not allow out-of-state driving either. Again, you want to minimize all risks.
Check-In & Check-Out Process
Before you hand over the keys to your client, and while the client is present, do a walk-around to examine any preexisting damage on the vehicle. Take 80+ pictures from top to bottom of the vehicle, and also record a walk-around video. This shows that you take your business seriously, and that any damages that occur will be the client’s responsibility. They will feel obligated to pay because of the check-in process.
Do the same when the renter returns the vehicle by completing a check-out process. Refer to the pre-trip photos and video and look for any new damages.
Understanding Insurance For Private Car Rental Businesses
Protect your business, protect your renters, protect your profits.
The Bottom Line Of Insurance For Private Car Rentals
When you start with 1-3 cars - you get personal insurance on your cars to stay road compliant. But renters don't drive with your insurance—they need their own. So when someone rents your car, if they don’t have insurance, you guide them to get their own policy from GEICO, State Farm, or Progressive.
You give them up to $150 per month to help cover it, as a discount.
Once you hit 3+ cars - you move to commercial insurance. This is because insurance companies flag personal policies with too many cars as suspicious, so you need commercial to stay legit and protected.
But same thing—renters still get their own insurance.
And you have The Graves Amendment—a federal law that says you're not liable for accidents as long as you have insurance, a written agreement, and the renter has their own insurance.
The Four Insurance Types You Need To Know:
  • Personal Insurance: For you (1-3 cars)
  • Commercial Insurance: For your fleet (3+ cars)
  • Renter Insurance: For your customers
  • Third-Party Insurance: For specific situations
Personal Insurance (Starting Out)
  • Use for 1-3 cars only
  • Get from Geico, State Farm, Progressive, Direct Auto
  • Once you hit 3 cars, move to commercial insurance
  • Never use "permissible use" - it's not real protection
Commercial Insurance (Scaling)
  • Move to commercial insurance once you have 3+ cars
  • Coverage: Your car when NOT rented (✅) / When rented (❌)
  • Cost: $66-$90/month (liability) or $120-$150/month (full coverage)
  • Providers: Romley, GMI, US Choice, Edify
  • Tip: Liability-only is fine for affordable cars ($3,000-$5,000)
Renter Insurance (The Key Strategy)
Their insurance takes over when they drive your car.
Option 1: They Already Have Insurance
Ask them to add your car to their policy
Verify coverage and amount
No extra cost to you
Option 2: They Need New Policy (Most Common)
Guide to Geico, State Farm, Progressive, Direct Auto, Hugo
You cover up to $150/month from their rental payment
Option 3: Hugo Insurance
Pay per day, week, or month
Only available in certain states
Option 4: Non-Owner's Policy (Not Recommended)
Covers driver, not your car
Avoid this!
Third-Party Insurance (Rarely Needed)
Use this only for short-term rentals (2-7 days) or as backup.
USA TRAVEL INSURANCE / RENTAL COVER ALLIANCE
  • Cost: $15-$30/day
  • Not practical for 30+ day rentals
WHEELBASE PRO (FULL COVERAGE)
  • Covers car when rented AND not rented
  • Cost: $15-$20/day
  • Only for 2015+ vehicles
  • Most owners don't need this
The Complete Setup
STARTING OUT (1-3 CARS)
  • Get personal insurance
  • Ask each renter if they have insurance
  • If yes: Have them add your car
  • If no: Guide them to get their own ($150 allowance)
  • Create a rental agreement
SCALING (3+ CARS)
  • Move to commercial insurance (liability-only is fine)
  • Same renter insurance process
  • Create a rental agreement
The Graves Amendment: Your Legal Shield
Federal law that protects you from liability when a renter gets in an accident.
You're protected if you have:
✅ Commercial insurance
✅ A written rental agreement
✅ Proper vehicle maintenance
✅ Renter has their own insurance
Real Example:
An owner had a renter get in an accident. The owner showed he had commercial insurance, a written agreement, maintained the vehicle, and the renter had insurance. Result: The owner's name was dropped from the lawsuit. Only the renter was liable.
This is why the system works.
Common Insurance Questions
Q: Can I just tell someone they can drive my car?
Answer: No. Always require proper insurance.
Q: What if a renter refuses to get insurance?
Answer: Don't rent to them. Non-negotiable.
Q: Do I need full coverage on commercial insurance?
Answer: No. Liability-only is fine for affordable cars.
Q: What happens after 30 days?
Answer: Reach out one week before contract ends. Same insurance structure applies.
Q: Can I charge the renter for insurance?
Answer: Yes. Include in rental rate or charge separately. Be transparent.
The Bottom Line
Follow this system and you're protected:
✅ Personal insurance for 1-3 cars
✅ Commercial insurance for 3+ cars
✅ Renters always have their own insurance
✅ Written rental agreement
✅ Proper maintenance
That's it. You've activated the Graves Amendment and protected your business.
The 30/30 Play: Maximizing Vehicle Utilization
This must be one of the best plays because this is how I keep my vehicles gone for 30+ days out of the month.
BUILD YOUR WAITING LIST
1ST THING I do is build my waiting list, even if I do not have any vehicles available. I will capture the lead name, email, phone number. So, whenever you buy a vehicle or have a vehicle return you can send out texts on availability to have the car back rented out.
OVERDELIVER ON YOUR SERVICES
Another play is overdelivering on your services. I have incentives for anyone who rents for over 2 months: We will offer discounts, send gift cards, send star buck cards, etc. The idea is to stand out from other car rental companies like Enterprise, Hertz. I have sent clients’ money for just renting with us. All this will do is have your client spread the name of your business and have them potentially rent for a longer period.
THE CUSTOMER LOYALTY PROGRAM
For all repeat clients the first week we will knock off $100.
AFFILIATE PROGRAM
Anyone that is referred and fully book with us, you will receive $50 per person.
The Overdeliver Play
The point is to overdeliver so that your service is desirable.
Minimum Rental Term: 30 Days
Please note: do not offer weekly rentals. Payments can be made weekly, but the minimum rental term is 30 days. This policy will significantly reduce your operational burden by preventing the need to wash your vehicle every day and constantly find new renters.
BONUS: Flexible Payment Options
Most traditional car rental places only accept credit cards, hold deposits, and require specific payment methods. With us, you instantly surpass all competition by offering diverse payment options:
  • Cashapp
  • Cash
  • Apple Pay
  • Google Pay
  • Venmo
  • Zelle
If your client desires to use a card, you can easily set up a merchant account through platforms like Stripe, Clover, or Square. This flexibility provides unmatched convenience for your clients.
By focusing on over-delivery and offering unparalleled flexibility in payment options, you differentiate your service and cultivate a highly desirable private car rental business.
Your Journey Ahead
You've reached the end of "The Guide to $10,000 a Month in Private Rentals Starting from $0," and you're now equipped with the knowledge and strategies to embark on your journey into the rental business.
You've learned the importance of the right mindset, how to handle challenges with professionalism, and the steps to build a thriving rental enterprise from the ground up.
1
Remember, every successful business started with a single step, and today, you're taking yours.
2
The road ahead will have its ups and downs, but each challenge is an opportunity to grow, learn, and become even more resilient. With determination and the right approach, you can transform your aspirations into reality.
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