THE GUIDE TO $10K A MONTH WITH PRIVATE CAR RENTALS
EVEN IF YOU'RE STARTING FROM $0
By Jesse Luque, 6-Figure Private Car Rental Business Owner
PREFER VIDEO VERSION?
Watch the Video Version of This eBook Here:
Loading...
INTRODUCTION
Welcome to The Simple Private Car Rental Profits eBook. Whether you're an aspiring entrepreneur or seeking to broaden your income sources, this guide is crafted to help you explore the thrilling realm of private car rentals.
With insights from real-life experiences and practical tips, this book will provide you with the knowledge and resources needed to establish a successful rental business from the ground up.
MINDSET
MINDSET FOR SUCCESS
Starting a private car rental business demands a particular mindset that harmonizes ambition with practicality.
It's vital to recognize that your vehicles are not merely possessions, but valuable assets that generate income.
Embracing this shift in perspective is crucial for cultivating the professional detachment necessary for success.
EMOTIONAL DETACHMENT
One of the toughest challenges in managing a rental business is addressing the unavoidable breaches of your rental agreements.
Occasionally, individuals may overlook the terms of your contracts, leading to possible damage to your vehicles and interruptions in your operations. It's important to acknowledge that such incidents are a normal part of the business environment.
By cultivating an emotional detachment from your vehicles, you can effectively navigate these situations with composure and keep your attention on your long-term objectives.
PROFESSIONALISM AND REPUTATION
In situations involving contract violations and other obstacles, upholding professionalism is crucial. Your reputation as a trustworthy and fair business owner is your greatest asset.
Clients and partners will evaluate your business not only based on your performance during favorable times but also on how you navigate challenges.
Always place your reputation above personal emotions; tackle issues with composure and efficiency to maintain your credibility and trustworthiness in the marketplace.
Trustworthy
Build credibility through consistent actions
Fair
Handle disputes with balanced judgment
Professional
Maintain composure in all situations
BUILDING YOUR PRIVATE CAR RENTAL BUSINESS
This guide will lead you through the process of obtaining your first vehicles, drawing in your first customers, and scaling your business to achieve a consistent income of $10,000 per month and more.
You will discover effective marketing tactics, methods for locating and acquiring vehicles, the use of GPS trackers, insurance options, strategies to enhance your operations for optimal profitability, and much more.
THE JOURNEY BEGINS
Starting the adventure of private car rentals can be both demanding and fulfilling. With the right mindset, a commitment to professionalism, and an emphasis on your reputation, you can navigate challenges and reach your financial aspirations.
This guide serves as your roadmap to success, offering valuable insights and strategies essential for thriving in the rental industry. Let's embark on the journey of building your rental empire, one vehicle at a time.
Four Approaches to Entering the Private Car Rental Market
01
Personal Vehicle
Using this approach, you can enter the business without spending anything on a vehicle, as you can utilize one that is already parked in your driveway.
02
Broker Method
Start with no upfront costs by partnering with existing rental companies
03
Joint Venture
Provide vehicles to rental companies for passive income sharing
04
Leverage
Use cash and credit strategically to acquire rental vehicles
BROKER METHOD
This method also allows you to start in this business with no upfront costs. Simply contact a private rental company and inquire about their wholesale rates for vehicles.
Essentially, you want to find out the minimum profit the owner expects from a single vehicle. For example, if the owner states it's $300 a week per vehicle, ask if you can charge a premium on top of that rate for any clients you send their way.
If they agree, and you decide to add $100 on top, that's an additional $100 in your pocket. If you refer five clients each week, that totals $500 a week, which amounts to $2,000 a month if you maintain that flow consistently.
JOINT VENTURE
This approach is truly one of the best! The reason I say this is that you simply provide vehicles to private rental companies, creating a stream of passive income. Many private rental businesses offer joint venture (JV) programs where they will take your vehicle, manage it, rent it out, and share the profits with you every month.
Example:
You provide us with a vehicle, and we will implement a 50/50 split. You will retain 50%, while we will take 50%. Your role involves ensuring that the tags are current and handling maintenance. If we rent a vehicle for $350 each week, that totals $1,400 per month. You would receive $700, and we would keep the remaining amount. That means you could earn $700 passively for just one vehicle. Over time, if you supply 10 vehicles, your earnings could easily reach $7,000 a month.
LEVERAGE
This approach involves utilizing cash and credit effectively. I began by leveraging the income from my 9-to-5 job, investing $3,000-$5,000 to purchase a cash vehicle. Additionally, you can take advantage of your credit cards; I suggest using one with a 0% interest rate for the first 12 months.
Cash Investment
Use savings from your job
Credit Strategy
0% APR cards for 12 months
Vehicle Acquisition
Purchase your first rental
MARKET ANALYSIS
Many individuals aspire to begin with luxury or exotic vehicles, but if you have never rented a vehicle before, why start there?
Additionally, the repair costs for high-end vehicles can easily reach tens of thousands. I prefer to focus on the areas of "Demand."
A quick assessment of vehicles in your city will reveal that while higher-end models exist, you'll likely notice a greater number of everyday cars like Hondas, Toyotas, and Fords. Therefore, it makes sense to start with the vehicles that people commonly drive.
Aim for models that are easy to maintain, such as Ford Fusions equipped with the 2.5L engine. I've found engines listed for just $300 on carpart.com.
As you familiarize yourself with the pros and cons of these vehicles, consider adding the same models to your fleet in the future. This approach ensures you're well-acquainted with potential issues and repair costs.
BEFORE PURCHASING A CAR
I personally use Facebook marketplace to locate and buy cash vehicles I look for vehicles that range as little as $3,000-$6,000. We are dealing with private owners. My golden rule is to see my Return on Investment within 2-4 months.
1
Search Facebook Marketplace
Look for vehicles $3,000-$6,000
2
Target Private Owners
Better deals than dealerships
3
Calculate ROI
Aim for 2-4 month payback
MOBILE MECHANIC
Before going to buy or pre-inspect a vehicle, ask if the car has a clean title. We do not want to deal with salvage title cars.
Do some research on a car care app; sign up for free and type the car's VIN # or license plate. It will ask if the car is yours, and you can click yes and then skip, skip, skip. Now go to services and check the odometer, check the dates and mileages, and make sure the mileage hasn't been altered. The odometer needs to be consistent every year.
You can Also, use bumper.com to see the history of the car, & bar.ca.gov is for checking the last time they did a smog check and if it passed. Now that all that checks out, be sure to take a mobile mechanic or someone with a mechanical background.
Also, buy a code scanner from Amazon. This way, they can tell you if it's a good buy and give you an opportunity to negotiate on prices.
WHICH CARS TO BUY
The following vehicles consistently perform well in the private car rental business due to their reliability, fuel efficiency, and low maintenance costs:
  1. Toyota Corolla (2007–2015)
  1. Toyota Camry (2008–2015—Hybrid models included)
  1. Toyota Prius (2006–2015)
  1. Ford Fusion (2013–2018 with a 2.5L engine—the hybrid is even better)
  1. Honda Civic (2008–2015)
  1. Honda Accord (2008–2015)
  1. Honda Pilot (2010–2015)
RECOMMENDED MILEAGE:
Aim for vehicles with 180,000 miles or less.
IMPORTANT VEHICLE REQUIREMENTS
WHAT YOU MUST KNOW BEFORE PICKING YOUR CARS RIDESHARE PLATFORMS (UBER & LYFT)
Most U.S. states require vehicles to be 15 years old or newer in order to qualify for rideshare services.
Example:
In 2026, the oldest eligible model year allowed will be 2011.
Requirements can vary slightly by city or state, so always make sure to double-check the local regulations in your area.
Delivery Platforms (DoorDash, UberEats, Grubhub, Amazon Flex)
Delivery platforms offer much more flexibility in the type of car you can use:
  • Vehicles from 2006 or newer are generally accepted.
  • There is no strict age limit, as long as the car is safe, operational, and reliable.
This makes delivery platforms a great option if you're working with older, budget-friendly cars that still run well.
THE CHEAT CODE
THIS SHOULD BE A CHEATCODE!!!!
When it comes to marketing/advertising, we are dealing with Facebook marketplace.
Here are the exact steps you will need to take….
STEP 1
Create a listing under "Items" and title it "Cars for Door Dash" or "Cars for Uber."
STEP 2
Upload 1 30 second video of you walking around your car saying "This vehicle is available for (your price) a week there's no deposit, no credit check, you can drive unlimited miles. Say that 2- 3 times walking around vehicle. Then upload 2-3 pictures.
Step 3
In your description, keep it short and sweet. "(your price per week), unlimited miles, no deposit, long term renters only".
Step 4
Publish the listing. Be aware the marketplace may not approve your listing. No worries this has happened to me serval times. Just delete and repost until they approve it.
Step 5
Prepare for your inbox to be flooded with Potential leads. At one point you will need to start doing Facebook paid ads to scale and automate you renter lead acquisition.
THE LIMITS OF THE CHEAT CODE: FROM ORGANIC TO AUTOMATED
The Facebook Marketplace method you just learned is a great way to get your first leads. It proves the model works and gets you your first taste of profit.
But let's be real: it's a hustle. You're manually posting, reposting, and hoping the algorithm puts you in front of the right people.
It's unpredictable and it's not a scalable system for long-term growth.
One week you might get 20 leads, the next you might get two.
You can't build a predictable $10k/month business on that kind of inconsistency.
The real scaling engine—the one that separates the side hustlers from the business owners—is paid Facebook Advertising.
This is how you build a machine that generates a consistent, predictable flow of qualified renters every single day, on autopilot.
You stop chasing leads and start having them come to you.
THE PRIVATE CAR RENTAL ACCELERATOR PROGRAM
This is exactly what we dive deep into in the Accelerator mentorship program.
We give you the exact plug-and-play ad campaigns I use to keep my 17+ car fleet booked solid.
It's the difference between having a hustle and building a real business.
My team recorded a short video walking you through how this automated renter acquisition system works.
You can see it here:
Loading...
CREATING A WAITLIST
Establishing a waitlist is so important because you are about to have a lot of business on the table.
There are 4 important pieces you want to capture when anyone inquires about a rental. That's their name, email, phone number & driver license. You can create a form on Google; just simply search on YouTube for how to create a Google Form and create your own. Now you can send this link to your new leads so they can upload all their info.
Even if you do not have any vehicles available. Capture them 4 important pieces. This way you will build a demand.
Anytime you buy a vehicle, you can have it rented in less than 24 hours.
Anytime a vehicle comes back off its rental, you can have it rented in less than 24 hours.
So, establishing a waitlist is important.
THE WAITLIST: HOBBYIST VS. PROFESSIONAL
You might be tempted to just use a free Google Form and your cell phone to manage your first leads. It seems easy, but that's the #1 mistake that keeps new car rental entrepreneurs stuck.
Real talk: a Google Form isn't a system. It's a messy spreadsheet. From the very first lead, you'll be losing money.
You'll miss texts while you're at your 9-5, forget to follow up, and look unprofessional. You can't build a real business on a foundation of sticky notes and spreadsheets.
From day one, you need to think like a business owner, and business owners use systems. A real CRM (Customer Relationship Management) system automates the work for you.
It follows up with leads, sends contracts, and handles payments so you don't have to. It makes you look like a professional, established business, even when you only have one car.
THE MANAGEMENT SYSTEM ADVANTAGE
In the Accelerator, we give our students the exact management system I use to run my fleet from day one. It's the foundation for scaling to 10+ cars without losing your mind.
I recorded a short video showing you exactly how this CRM works and why it's essential from your very first renter.
You can watch it here:
Loading...
GPS TRACKERS
Every vehicle you rent out to a client before you hand the keys over. Make sure you install Hard Wired GPS Tracker with the kill switch option.
This will allow you to locate your vehicle in real time. So, theft is out of the question because you can kill switch the engine so the vehicle will not move. You can use this command if a renter does not pay, try to steal your vehicle, etc.
Its features like Geo-Fence that will allow you to set up a wall around a certain area. If your vehicle crosses the threshold, you will get an alert. Other features include seeing speed your vehicle is traveling at, also getting alerts if your vehicle has been taken to the impound. And many more features. I personally use Gold Star by Spireon. Other companies are Advantage GPS, Ryken GPS. I personally use Gold Star By Spireon they do not Charge a monthly fee
GPS INSTALLATION AND BACKUP
For installation, visit your nearest audio store and inquire whether they can install a GPS tracker with a kill switch. Keep in mind that not every location may have the expertise to handle this.
Some companies like Gold Star by Spireon will send a technician out to your house to install the tracker.
For extra security, you can use Life360 Trackers by Tiles. This is similar to AirTags, but they are cheaper and it won't get detected.
Do not use AirTags; they will be located.
Risk Management
In this business you cannot prevent everything, you are running a business. IT'S A RISK. But you want to minimize all risks. This includes not renting to everyone that inquires. I turned down so much money because all business is not good business.
Vetting Process:
Outside of capturing someone Name, Email, & phone number. I make sure every renter has a valid driver's license. I make them upload a picture of their license on my reservation form. With their license you can use a website called: Intelius.com to run background checks. Or you can go to DMV website and run background checks.
I also like going on social media pages to look for any red flag. I mostly rent to people who is using the vehicle to make money from delivery services.
VETTING RENTERS WITHOUT IT BECOMING A FULL-TIME JOB
Running background checks, verifying licenses, checking social media—all of this takes time. When you have one or two cars, it's manageable.
But when you're trying to scale to 5, 10, or more vehicles, you can't be spending hours vetting every single lead yourself.
In the 90-Day Accelerator program, we show you how to streamline this entire process.
We use tools like Veriff and Checkr Trust to verify driver licenses automatically, and our CRM system organizes all your renter information in one place. It's how you protect yourself without making vetting a full-time job.
CAR RENTAL AGREEMENT
BENEFITS OF A CAR RENTAL AGREEMENT
CLARITY AND PROTECTION
Clearly defines the responsibilities and expectations of both parties, protecting both the renter and the rental company.
INSURANCE COVERAGE
Often includes insurance options to cover potential damages or accidents, providing peace of mind.
FLEXIBILITY
Offers a convenient and flexible transportation solution without the long-term commitment of owning a car.
COST MANAGEMENT
Can be cost-effective for short-term needs, eliminating costs associated with car ownership like maintenance and depreciation.
THE POWER OF A STRUCTURED AGREEMENT
Having a car rental agreement is the bread and butter in this business. This gives your client a clear understanding of everything when it comes to your vehicle & payment. You can also make money from having this.
For example, if someone smokes in my vehicle, I charge $150, my late fees are $50, so you can make money from having a structured rental agreement. I do not allow out of state driving as well. Again, you want to minimize all risks.
check in & check out process
Before you hand over the keys to your client. While the client is present, do a walk around examining any preexisting damages on your vehicle.
CHECK IN & CHECK OUT PROCESS
Take 80+ pictures from top to bottom of your vehicle, also do a walk around video. This will show that you take your business serious and any damages that occur your client will be responsible for it. They will feel obligated to pay because of the check in process. Same when renter return do a check out process. Refer to video and pictures you have on pre-trip and look for any damages.
INSURANCE
Let's first identify, different types of insurance…
LIABILITY INSURANCE
Covers costs if you are legally responsible for injuring someone or damaging someone's property in a car accident. It is typically divided into bodily injury liability and property damage liability.
COLLISION INSURANCE
Pays for damage to your car resulting from a collision with another vehicle or object, regardless of who is at fault. This coverage is often required if you have a car loan or lease.
COMPREHENSIVE INSURANCE
Covers damage to your car caused by events other than collisions, such as theft, fire, vandalism, natural disasters, and falling objects. This is also often required if you have a car loan or lease.
ADDITIONAL INSURANCE TYPES
PERSONAL INJURY PROTECTION (PIP)
Also known as no-fault insurance, PIP covers medical expenses and sometimes lost wages and other damages regardless of who is at fault in the accident. It is required in some states.
UNINSURED/UNDERINSURED MOTORIST COVERAGE
Protects you if you are involved in an accident with a driver who either has no insurance or insufficient insurance to cover the damages. It can cover medical bills, lost wages, and other damages.
INSURANCE OPTIONS FOR RENTAL CARS
When it comes to the rental car space, for all economy vehicle you could use Roamly & GMI insurance or getaddify used to be Lula insurance before but they recently change their policy where they will not cover your vehicle in case of an accident when is rented, So they are solely used for road compliance.
There are many 3rd party companies you can use, that will cover your vehicle in case of an accident such as: Rentalcover.com or Allianz travel insurance - $20/day covers up to $50k in damage.
Allianz Traveler (All Trip basic) - $138 total for 45 days, covers up to $45k in damage.
Rental Cover - $13.71/day covers up to $35k in damage $0 deductible.
Local insurance broker- Reach out to your local insurance broker & ask them to create you a policy that covers your vehicle in case of an accident.
For all economy vehicles , you can allow your client to add the vehicle on their insurance. Must have full coverage and make yourself an interested party or lienholder on the policy to be notified of any changes.
INSURANCE STRATEGIES
I personally do this option here: Guide your client to obtain an insurance policy. You can simply go to Geico, The General, or Progressive and have them personally obtain a policy.
All contact information is under their name except for the email and phone number. We want to keep track of the insurance to make sure they are paying it. Also, use the client's credit card to pay for the insurance, which will be deducted from the first week's fee.
I normally have them create their own policy when we meet. use their information on Geico, and all we are using is our email and phone number.
When creating a policy, you will need a new email for each client. You can also have your client create a non-owners insurance policy, but if they want to drive a rideshare they will need the insurance to be registered with the car do non-owner policy wouldn't work here
If the vehicle falls into the mid-tier luxury or exotic category, you should require your client to have insurance that can be transferred to a rental car company. Ensure that the coverage matches the value of your car in the event of an accident. Obtain their policy number, and you're all set.
An alternative for insurance is to utilize the permissible play. This means you legally permit someone to drive your vehicle. Before renting it out to your guest, inform them that you will handle all insurance claims in case of an accident and advise them to simply state to the police that they are a friend of yours.
Once you contact the insurance company, let them know that you granted permission to operate your vehicle. It's a done deal.
THE 30/30 PLAY: MAXIMIZING VEHICLE UTILIZATION
This must be one of the best plays because this is how I keep my vehicles gone for 30+ days out of the month.
BUILD YOUR WAITING LIST
1ST THING I do is build my waiting list, even if I do not have any vehicles available. I will capture the lead name, email, phone number. So, whenever you buy a vehicle or have a vehicle return you can send out texts on availability to have the car back rented out. Make at least 50 offers on your rental business daily.
OVERDELIVER ON YOUR SERVICES
Another play is overdelivering on your services. I have incentives for anyone who rents for at least a month: We will offer discounts, send gift cards, send star buck cards, etc. The idea is to stand out from other car rental companies like Enterprise, Hertz. I have sent clients’ money for just renting with us. All this will do is have your client spread the name of your business and have them potentially rent for a longer period.
THE CUSTOMER LOYALTY PROGRAM
For all repeat clients the first week we will knock off $100.
AFFILIATE PROGRAM
Anyone that is referred and fully book with us, you will receive $50 per person.
THE OVERDELIVERY PLAY
The point is to overdeliver so that your service is desirable.
Minimum Rental Term: 7 Days
Please note: do not have daily rentals. Payments can be made by the day, but the bare minimum rental term is 7 days. This policy will significantly reduce your operational burden, preventing the need to wash your vehicle every day and constantly finding new renters.
BONUS: Flexible Payment Options
Most traditional car rental places only accept credit cards, hold deposits, and require specific payment methods. With us, you instantly surpass all competition by offering diverse payment options:
  • Cashapp
  • Cash
  • Apple Pay
  • Google Pay
  • Venmo
  • Zelle
If your client desires to use a card, you can easily set up a merchant account through platforms like Stripe, Clover, or Square. This flexibility provides unmatched convenience for your clients.
Conclusion:
By focusing on over-delivery and offering unparalleled flexibility in payment options, you differentiate your service and cultivate a highly desirable private car rental business.
YOUR JOURNEY AHEAD
You've reached the end of "The Guide to $10,000 a Month in Private Rentals Starting from $0," and you're now equipped with the knowledge and strategies to embark on your journey into the rental business.
You've learned the importance of the right mindset, how to handle challenges with professionalism, and the steps to build a thriving rental enterprise from the ground up.
1
Remember, every successful business started with a single step, and today, you're taking yours.
2
The road ahead will have its ups and downs, but each challenge is an opportunity to grow, learn, and become even more resilient. With determination and the right approach, you can transform your aspirations into reality.
From One Car to a 6-Figure Private Car Rental Business: Jesse Luque’s Journey & The Costly Mistakes He Would Avoid
Loading...
Join Our Accelerator Program & Build Your 6-Figure Private Car Rental Business In 90 Days With 1-On-1 Expert Help
Get Your First 2 Cars Rented Full-Time Guaranteed Or We Work For Free.
  • Get 3 Weekly Coaching Calls With a 6-Figure Private Car Rental Expert
  • Get a Step-By-Step Video Training Program (From Setup To Scaling Your Rentals)
  • Get Proven Systems to Automate Your Business
  • Get Daily Support
Loading...
What's Included In The 90-Day Private Car Rental Mentorship
The 90-Day Private Car Rental Mentorship is designed to help you launch, automate, and scale your own profitable semi-passive private car rental business — even if you're starting from scratch.
We'll help you build a business that generates consistent weekly income, runs semi-passively, and gives you the freedom and control to live life on your terms.
Business Setup, Operations & Smart Vehicle Acquisition
Structure your business correctly and protect your assets from day one. Learn LLC setup, insurance, and legal protection—then master the insider strategies to acquire profitable vehicles.
Automated Renter Acquisition With Online Advertising
Stop chasing renters. Get the plug-and-play advertising system to attract a consistent stream of qualified, long-term renters automatically.
Your All-In-One Private Car Rental Management System
Your business command center. Manage your website, leads, renter communications, contracts, and automated payments from a single dashboard.
Automating With Virtual Assistants
Achieve true semi-passive income. Learn to hire, train, and delegate the day-to-day operations of your business to a virtual assistant.
Business Setup, Operations & Smart Vehicle Acquisition
Structure your business correctly and protect your assets from day one. Learn LLC setup, insurance, and legal protection—then master the insider strategies to acquire profitable vehicles with cash, credit, or other people's money. Get your first car generating cash flow from week one.
Business Foundation
  • Welcome Aboard!
  • Business Introduction
  • Setting Up Your LLC + Virtual Office + NAICS Code
  • How to Set Up an LLC and EIN in Wyoming (Out-of-State Owners)
Smart Vehicle Acquisition
  • How to find Cars for your Fleet on FB
  • Finding Cars Part 2
  • Acquiring new cars for free
  • Partnering with investors + Attracting New Investors
  • Finding a Mobile Mechanic
  • How Much To Pay a Mobile Mechanic For a Car Inspection
  • How not to get scammed when buying cars
  • How not to get Scammed when buying cars Part 2
Operations
  • GPS Tracker
  • Creating your video on CapCut for Advertising
  • Create your Google Form
  • Listing your car on facebook marketplace & Creating a waitlist
  • Replying to Potential Client & Utilizing Google Form
Renter Management
  • Running Background checks on Potential Renters
  • Verifying Driver License
  • Verifying Driver License with Veriff
  • Verifying Driver license with Checkr Trust
  • Pre-saved quote Insurance prior to meeting with our renter
  • Step by step clients meeting + Payment Processing
  • Saving All photos on Google drive
Legal & Insurance
  • Understanding Insurance Part 1
  • Understanding Insurance Part 2
  • Third Party Insurance
  • Legally protected + Sending Agreements Through Docusign
  • Sending Agreement Utilizing the CRM
Financial Strategies
  • The Power of Credit & How to use it to scale
  • Utilize Personal Loans or Business Loan
  • Plastiq Convert Credit Cards to Cash
  • Online Banking & Payment Processor
The Vault Value Resources
  • Road Assistance Companies
  • Car Agreement
  • Joint Ventures Agreement
  • Collision Agreement
  • Company's Policy
  • Understanding Diminished Value Claims for Your Car
  • How to File an Insurance Claim for Rental Cars
  • Flyer Sample
  • Simple Private Car Rental - Resources Links
  • Creating New Keys with Autel
  • Track The Oil Change
  • Getting a loan with Navy Fed Pledge Loan Hack
  • Maximize Your Savings with AutoZone's Warranty Hacks
  • Maximize Your Tire Investment with Warranties
  • Effective Strategies for Collecting Debt from Renters
  • Profit and Loss tracker
Automated Renter Acquisition With Online Advertising
Imagine having an automated system that generates qualified rideshare drivers interested in renting your vehicles.
Because once you get your first renters using our facebook marketplace method, you'll want to Stop chasing renters.
This module gives you the plug-and-play advertising system to attract a consistent stream of qualified, long-term renters automatically.
Turn on the ads and watch the renter leads flow directly into your management system.
Your Advertising Mentor: Pablo Umaña (Managed over $20M In Advertising Spent)
Loading...
You'll Get My Proven All-In-One Private Car Rental Management System
This is the same Private Car Rental Management System I personally use to automate my business.
Manage your website, leads, renter communications, contracts, and automated payments from a single dashboard. It's the key to eliminating manual admin work and scaling your business efficiently.
And as part of the mentorship, you'll have it.
This is a complete business command center designed specifically for private car rental operators.
Watch Quick Demo
Loading...
3 Hands-On Coaching Calls Every Week
Business Setup & Operations Call With 6-Figure Private Car Rental Expert Jesse Luque
This is my private inner-circle mentorship group, where you'll join three live coaching calls each week designed to give you clarity, direction, and accountability at every stage of your business.
Two of these calls are led personally by me, Jesse Luque — a six-figure private car rental business owner — where we'll dive into your progress, refine your strategy, and walk through every step of building and scaling your fleet.
Systems & Ads Call With Pablo Umaña
The third weekly call is hosted by my systems expert, Pablo Umana, focused exclusively on your Private Car Rental Management System setup and Facebook advertising to scale renter acquisition.
Pablo has built CRM and management systems for 100 businesses across the USA and has managed over $10 million in advertising spent.
In this session, you'll ensure your automation systems are fully optimized and that your renter-getting ads are consistently generating qualified renter leads every single day.
Full A–Z Video Training Program
Inside this on-demand video program, you'll gain access to the complete system I use to build, automate, and scale a six-figure private car rental business.
Every stage is covered — from setting up your business and acquiring vehicles to attracting long-term renters, automating daily operations, and confidently scaling your fleet.
This training goes far beyond theory.
You'll see how each piece works in real life, with step-by-step walkthroughs, proven processes, and insider strategies used by me and my top students.
It includes advanced resources, templates, and tools that remove guesswork and help you move faster.
Whether you're starting from scratch or growing an existing fleet, this program gives you the clarity, structure, and confidence to build a profitable, predictable business — the right way.
Full A–Z Training Program: Course Contents
Explore the comprehensive modules of the 90-Day Private Car Rental Mentorship. Each section is designed to guide you step-by-step through building and scaling your business.
Business Setup, Operations & Smart Vehicle Acquisition
  • Welcome Aboard!
  • Business Introduction
  • Setting Up Your LLC + Virtual Office + NAICS Code
  • How to Set Up an LLC and EIN in Wyoming (Out-of-State Owners)
  • How to find Cars for your Fleet on FB
  • Finding Cars Part 2
  • Acquiring new cars for free
  • Partnering with investors + Attracting New Investors
  • Finding a Mobile Mechanic
  • How Much To Pay a Mobile Mechanic For a Car Inspection
  • How not to get scammed when buying cars
  • How not to get Scammed when buying cars Part 2
  • GPS Tracker
  • Creating your video on CapCut for Advertising
  • Create your Google Form
  • Listing your car on facebook marketplace & Creating a waitlist
  • Replying to Potential Client & Utilizing Google Form
  • Running Background checks on Potential Renters
  • Verifying Driver License
  • Verifying Driver License with Veriff
  • Verifying Driver license with Checkr Trust
  • Understanding Insurance Part 1
  • Understanding Insurance Part 2
  • Third Party Insurance
  • Legally protected + Sending Agreements Through Docusign
  • Sending Agreement Utilizing the CRM
  • Pre-saved quote Insurance prior to meeting with our renter
  • Step by step clients meeting + Payment Processing
  • Saving All photos on Google drive
  • The Power of Credit & How to use it to scale
  • Utilize Personal Loans or Business Loan
  • Plastiq Convert Credit Cards to Cash
  • Online Banking & Payment Processor
The Vault Value
  • Road Assistance Companies
  • Car Agreement
  • Joint Ventures Agreement
  • Collision Agreement
  • Company's Policy
  • Understanding Diminished Value Claims for Your Car
  • How to File an Insurance Claim for Rental Cars
  • Flyer Sample
  • Simple Private Car Rental - Resources Links
  • Creating New Keys with Autel
  • Track The Oil Change
  • Getting a loan with Navy Fed Pledge Loan Hack
  • Maximize Your Savings with AutoZone's Warranty Hacks
  • Maximize Your Tire Investment with Warranties
  • Effective Strategies for Collecting Debt from Renters
  • Profit and Loss tracker
Automated Renter Acquisition With Online Advertising
  • Your Advertising Mentor: Pablo Umaña (Managed over $20M In Advertising Spent)
  • Utilizing Facebook Ads to Get Renters In An Automated Way
  • Setting Up Your Facebook Business page
  • Setting Up Your Facebook Advertising Account
  • Follow This Template To Create Highly Effective Renter-Getting Ads
  • Setting Up Your Ads & Lead Forms
  • Sending Leads to Your CRM System
  • Proven Follow-Up Process To Convert Renter Leads
  • Facebook Ads to Attract New Investors In An Automated Way
Your All-In-One Private Car Rental Management System
  • CRM Explainer Video
  • Step 1: Complete Business Information
  • Step 2: Connecting Domain to Website
  • Step 3: Simple Website Edits
  • Step 4: Setting Up a Phone Number
  • Step 5: Approving Your Phone Number With Phone Carriers
  • Step 6: Setting Up Payment Methods
  • Sending Agreements and Invoices
  • How Two-Way SMS, Calls, and Emails Work
  • Understanding Workflows
  • Using the CRM In Your Smartphone
Automating Operations With VA’s
Leverage Virtual Assistants to streamline your daily tasks and free up your time.
Zoom Calls Replays In Order
Access all past coaching call recordings to review strategies and ensure you never miss a valuable session.
Unlimited 1-on-1 Support
Get personal guidance whenever you need it.
Message me and my team directly for feedback, clarity, and hands-on support as you build and scale your business.
Interested? Book a Call to Apply For The 90-Day Private Car Accelerator Program Here:
Book Your Strategy Call

This 90-day mentorship program is highly selective, designed for individuals committed to launching and scaling a profitable private car rental business. We look for motivated entrepreneurs ready to put in the work and achieve significant results.
Why A Management System Becomes Non-Negotiable As You Grow
Once you have our plug-and-play processes, you know how to find affordable and reliable cars, structure deals, and attract renters on demand.
You have the knowledge and the system.
Then here's where most operators get stuck:
They cannot scale beyond 2-3 cars because they're managing everything manually.
Spreadsheets. Text messages. Email. Phone calls.
Trying to remember who's supposed to pay this week. Wondering if you missed a follow-up. Losing track of which renters are about to renew.
Spending 10+ hours a week on administrative tasks that don't generate income.
You know the business model works. You've proven it.
But you're trapped in the execution trap — doing everything yourself instead of building systems that work for you.
And the worst part? Every hour you spend on admin work is an hour you're NOT scaling your business to $10K+/month.
How The System Works
Let's break down exactly how this management system handles every part of your business — from capturing leads to getting paid automatically.
Here's what happens behind the scenes:
This Private Car Rental Management System Is Your Complete Business Operating System
Here's everything this system handles for you — so you can focus on growing your fleet instead of drowning in admin work.
Host Your Professional Website Plug-and-play templates included
Capture Renter Leads
Keep everything in one central place
Pipeline Management
Automatically organize every lead
Automate Follow-Ups
Proven SMS & email workflows
Communicate Seamlessly
Calls, SMS, and emails in one place
Send Agreements
Digital signatures with one click
Invoices & Subscriptions
Set up automatic recurring payments
Track Payments
Never lose track of who owes what
Mobile App Access
Manage your business from anywhere
Your Professional Home Base
First things first — you need a professional online presence.
Your renters need somewhere to go to see your cars, learn about your rental terms, and apply to rent from you.
That's why we give you:
A professionally designed website
Plug-and-play template — no coding required
Showcase your vehicles
Photos, details, pricing, and availability
Renter application forms
Collect all the information you need upfront
FAQs and rental terms
Renters know exactly what to expect
This isn't just about looking professional (though that matters). It's about capturing interested leads automatically before they ever reach out to you.
Organize Every Renter Lead Into One Central Pipeline
Here's what happens next: A renter fills out your application form on your website.
Instead of that information disappearing into an email or text message, it automatically flows into your CRM pipeline.
New Renter Lead
Follow-Up
Application Submitted
Qualified Renter
Signed Lease Agreement
Rented
Now you have:
  • All your leads in one central location — no more scattered emails or texts
  • Complete visibility into where each lead is in your process
Automate Your Follow-Up Process (So Leads Don't Fall Through The Cracks)
Here's the truth:
Automations don't replace your personal follow-ups — they complement them.
You're still going to call renters. Your VA is still going to follow up.
But in 2025, you need to leverage automations to ensure every interested lead actually moves to the next step.
That's why the Private Car Rental Management System already has:
Proven SMS sequences
Automatically reach out to leads who haven't responded
Proven email sequences
Automatically reactivate non-responsive renter leads
Pre-written follow-up messaging
Already tested and proven to work — you just activate it
Communicate Directly From Your System (Calls, Texts, Everything)
Once a lead is qualified and ready to move forward, you need to communicate with them. But here's the thing — you shouldn't have to jump between five different apps.
In your CRM, you can:
Make calls directly
No need for a separate phone app
Send text messages
From a local number that builds trust
Track all communication
Every call, text, and email is logged in one place
Send Contracts & Get Paid
Once a renter is qualified and ready to move forward, you need to send them a contract. This is where most operators waste time.
With your CRM:
Send a contract with just a couple of clicks
No more hunting for documents or manually emailing files
Renters sign digitally
They don't have to print, sign, and scan back
Everything is tracked
You know exactly when they signed
But here's where it gets powerful:
Once they sign, they automatically receive an invoice. And once they pay that invoice, they get subscribed to your weekly (or monthly) rental fee.
Get Paid Automatically (Every Week Or Every Month)
This is the game-changer.
Here's how it works:
Integrate 100+ payment processors
Connect your preferred payment system
Automatic subscription setup
Once they pay first invoice, they're subscribed to recurring rental fee
Automatic weekly/monthly charges
They get charged automatically on schedule
Direct to your account
Payment flows directly into your account
No more:
  • Manually invoicing renters
  • Chasing down late payments
  • Wondering if someone's going to pay this week
  • Dealing with payment disputes
You set it up once, and it runs on autopilot.
Access Your Management System From Your Phone
You don't have to be at a desk to run your business. The System has a full mobile app that gives you complete access to everything:
View your renter pipeline
See leads in real-time from anywhere
Make calls and send texts
Directly from the app
Get instant notifications
When payments come in or leads apply
Manage your business anywhere
Full control from your phone
The 90-Day Roadmap to Your Private Car Rental Business
No matter where you're starting from, there's a proven path to help you launch, automate, and scale your own private car rental business.
You're probably in one of these four starting positions:
Path #1: You Have $4K–$5K Cash
Ready to invest into your first or next vehicle
Path #2: You Have Good Credit
Use funding strategies without using your own money
Path #3: No Money or Credit Yet
Partner with investors and earn 50% profit splits
Path #4: Currently on Turo
Transition to a fully private car rental business
Choose Your Path Below to See Your Personalized 90-Day Roadmap
Path #1: You Have $4K–$5K Cash to Invest
Turn your available cash into a high-demand, income-producing vehicles that's rented and generating consistent profits within your first 30 days.
Month 1 – Foundation, Setup & Your First Renter Live
  • Set up your LLC, insurance, and business systems so you're structured like a real company from Day 1
  • Instantly plug into your All-in-One CRM System — your command center for renters, payments, contracts, and automated follow-ups (fully ready to use — preloaded with renter forms, digital contracts, text automations, and your professional website)
  • Learn how to strategically source, inspect, and acquire the right vehicle
  • Launch your renter acquisition strategy: Post on Facebook Marketplace + turn on Facebook ad campaigns that deliver 5+ qualified leads per day
  • Your CRM automatically builds your renter waitlist and sends automated follow-ups
End result: Your first vehicle is sourced, listed, and rented — producing $1,400–$1,600/month
Month 2 – Automate, Optimize & Expand Your Fleet
  • Use your CRM to automate check-ins, renewals, payments, and renter communication
  • Secure your second vehicle using profits from your first or through our 0% Credit-to-Cash Method
  • Prefer financing? Tap into our personal-loan strategy using verified loan-officer connections
  • Optionally, partner with an investor who funds a car (50/50 profit split)
  • By end of Month 2, you could have two cars you own + one investor car
End result: Two (or three) cars fully rented, earning $3K–$4K/month, with automation handling nearly every task
Month 3 – Scale, Delegate & Expand
  • Hire and train a Virtual Assistant for $4/hour to manage daily messages and bookings
  • Build your business-credit foundation using our vendor and funding roadmap
  • Use your CRM's built-in dashboards to monitor income, occupancy, and fleet performance in real time
End result: Your operation is 90% automated, your cars are consistently rented, and your income is scaling beyond $4K/month — with systems in place to grow to $10K+ per month
Path #2: You Have Good Credit (But Don't Want to Use Cash)
Use your credit strategically to secure your first high-demand vehicles, have them rented, and start generating consistent income — without using your own money upfront.
Month 1 – Setup, Funding & First Renter Live
  • Establish your LLC, insurance, and business structure
  • Instantly plug into your All-in-One CRM System (everything preloaded and ready)
  • Use our 0% Credit-to-Cash Method or personal loan funding strategy through verified lending partners to access $4K–$5K
  • List your vehicle using Facebook Marketplace Strategy or activate proven ad campaigns (5+ qualified leads per day)
  • Screen, approve, and deliver your first rental within 30 days
End result: Your first car is live and rented — earning $1,400–$1,600/month, while your credit works for you
Month 2 – Automate & Add Car #2
  • Let your CRM automation handle check-ins, renewals, and renter communication
  • Use profits from your first car or additional available credit to secure your second vehicle
  • Want to accelerate? Bring in an investor car using 50/50 partnership model
  • Keep filling your CRM pipeline using Marketplace + Facebook ads
End result: Two (or three) cars fully rented, producing $3K–$4K/month, with all operations running automatically
Month 3 – Build Credit & Scale Smart
  • Build your business credit profile so future vehicles are purchased under your company
  • Learn to leverage your credit safely for long-term scaling without risk
  • Use CRM dashboards to track profit, renter renewals, and fleet performance
  • Hire a Virtual Assistant for $4/hour to manage bookings and communication
End result: You're earning consistent monthly income, your systems are automated, and your credit is growing stronger — positioning you to scale toward $10K+/month
Path #4: Currently on Turo (Ready to Go Private)
Transform your app-based rental business into a private, high-profit operation that you fully own — no commissions, no algorithms, no limits.
Month 1 – Foundation, Setup & Fleet Audit
  • Audit your current fleet — identify profitable vehicles vs. liabilities
  • Set up your LLC, business accounts, and brand
  • Plug into your All-in-One CRM System
  • Import your past Turo renter data into your CRM
  • Learn how to safely invite repeat Turo renters to rent directly
  • Set up digital contracts and automated payment links
End result: Your first private renter books directly — no fees, no middleman
Month 2 – Replace Platform Dependency & Build Direct Demand
  • Deploy prebuilt Facebook Advertising campaigns
  • Keep Facebook Marketplace listings live with optimized copy
  • Automate renter follow-up with CRM
  • Transition payments to Stripe or Square (keep 100% of transactions)
  • Convert top Turo renters into direct, long-term clients
End result: At least 50% of bookings from private renters. Ads bring fresh leads daily, cars booked weeks in advance — no platform fees
Month 3 – Scale, Automate & Build Investor Partnerships
  • Implement fleet scaling plan
  • Replace underperforming cars with high-ROI vehicles
  • Hire Virtual Assistant ($4/hr)
  • Launch Renter Referral Flywheel
  • Build business credit foundation
  • Prepare first investor-backed acquisition
End result: Fully transitioned from Turo to private, automated business. Earning 30–50% more per vehicle, systems designed to scale beyond $10K/month
Real Student Success Stories
Fred's Journey
Fred had 2 cars he was renting them on Turo now started implementing our strategy and now have 4 cars total.
Jessica's Transformation
Jessica has 22 cars on Turo, and has been with us 2 months. Her main goal was to learn the insurance aspect of the business, & ended up learning the whole business operation now she's moving cars from Turo to private car rental. She's utilizing our strategy now since she had high end cars on Turo and now transitioned to economic cars.
More Success Stories
Miguel's Growth
Miguel went from just watching me get started to building his own private rental fleet. After joining the mentorship, he scaled from zero to 4 cars in just 4 months — all clean Gen 3s.
Rene's Transformation
Rene went from renting one of my cars for months while driving Uber/Lyft to building his own fleet. After joining the mentorship, we helped him fix his credit and secure a personal loan to get started. He picked up his first car just 2 months ago — and now already scaled to 4 cars of his own.
Frequently Asked Questions (FAQ's)
I don't own a car yet – can I still apply?
Absolutely! In fact, you're perfect for this mentorship. You'll have me personally walking you through what to look for, how to find the right vehicles, and how to get access to cars with little to no money upfront — so you don't have to worry about getting started from scratch. I'll be your safety net as you build confidence and take your first steps the right way.
How much time do I need to dedicate to this?
To make the most of this mentorship, you should be able to dedicate at least 5 hours per week. Remember, I'm personally guiding you through every step — so I'm looking for people who are serious about building a real business. That said, most of our students start while working full-time jobs.
What if I'm not great with tech?
No problem at all! I'll walk you through every single step — from setting up your CRM to automating your bookings. If you can use email and Facebook, you have all the tech skills you need. Plus, I'll personally help you set up all your systems and tools.
How quickly can I expect to start making money?
With the full system and weekly mentorship, you should have your first car/s up and renting within your first 30 days. Even just 1–2 vehicles running consistently can generate $1,500–$3,000/month in cash flow — giving you real income right out of the gate.
What happens after the 90 days?
The 90-day program is designed to get you fully set up — with your business structure, systems, marketing, and operations running smoothly. While the mentorship officially ends after 90 days, you'll have the option to continue receiving mentorship, support, and guidance if you'd like to keep growing with us. Many students choose to stay on and scale even further.
What if no one responds or books my cars?
While this is extremely unlikely (most students start getting interest within a few days), I'll work closely with you until you've got your first 2 paying renters. My reputation is tied to your success, so I'm committed to making this work.
I'm worried about the investment - what if I can't make it back?
With just 1 or 2 cars booking at normal rates, you could easily generate $1,500–$3,000/month in revenue. Since I'll be guiding your launch strategy and giving you proven renter-getting tools and strategy, many students make their investment back in 30–60 days or less.
What if I get stuck or need help after hours?
You'll have direct access to me via our private messaging system for urgent questions. Plus, we have weekly strategy calls to address any challenges. You're never alone in this mentorship - your success is my success.
Does Jesse currently use a System or CRM to manage his clients, bookings, and operations?
Yes — and not only do I use one, this exact system is included as part of the mentorship. It's one of the biggest reasons my fleet runs so smoothly. With it, we stay on top of clients by sending new agreements every month, collecting weekly payments automatically, managing new renter leads, setting up pickup dates, assigning tasks, and keeping all maintenance and communication organized in one place. It also comes with an integrated website so renters can view your cars and apply directly. If you want to see a quick overview of how the system works, you can watch the demo video or review the overview section here.
Do you have a website where people can view and book his cars?
Yes — and this website is included as part of the same Private Car Rental Management System you get inside the mentorship. It's fully connected, so renters can view your cars, apply, and enter your pipeline automatically. You just connect your existing domain — or buy a new one directly inside the system — and your website is live and fully integrated. If you want a quick overview of how the system works, you can watch the demo.
How does Jesse currently manage client information, fleet data, maintenance, and finances?
Everything is organized inside the Private Car Rental Management System you get in the mentorship. It lets me track clients, leads, and fleet activity in one place. For maintenance and financials, we also use simple spreadsheets that plug into the system — and we show you exactly how to set all of this up so it runs smoothly.
How do you advertise your cars today?
We start with Facebook Marketplace — it works great for your first few cars. But once you want to scale past 2–3 vehicles, you need an automated approach that brings in renter leads every single day. That's where Facebook ads come in. Inside the mentorship, we teach you how to set up and launch our plug-and-play proven ads so you can generate qualified renter leads on autopilot without lifting a finger.
Do you use Turo, Facebook Marketplace, social media, Google, or your own website?
I advertise through Facebook ads, Instagram, Facebook Marketplace, Google organic reach, and my integrated website — all of which are part of the system we show you how to use.
Do you have a personal system or established process to attract clients?
Yes — we use a proven process focused on attracting only qualified renters. You'll learn the same system inside the mentorship so you're not dealing with low-quality and low-intent renter leads.
What is the "life plan" of this business?
This business will stay strong for at least the next two decades, so we're using it as a cash-flow vehicle to invest into car washes, storage facilities, and real estate. It's one of the fastest ways to generate immediate income.
Do you give us contacts at dealerships to buy cars at better prices?
Yes — we have wholesale contacts, but we still prefer Facebook Marketplace because you can test and inspect cars before buying. We walk you through exactly how to do that safely.
Do you have access to companies or individuals who can help me acquire or finance cars?
Yes — I work with licensed dealers who can access cheaper cars through dealer auctions, and we guide you on how to use these options if it fits your strategy.
Are there contacts interested in co-partnering or investing jointly in new cars?
Yes — I have both partners and investors available, and when you're ready, we can help you connect with the right people.
In what year did Jesse start in this business?
I started in February 2025 and grew to 15 cars quickly by reinvesting income from my job and using the joint-venture method we also teach you.
Does this business model work in all states, or are there geographic limitations?
The model works wherever there's rideshare demand and reasonable insurance rates—which is virtually everywhere. The only city I wouldn't recommend is Detroit because insurance costs are prohibitively high, making the economics unworkable. Everywhere else, we help you identify the best markets within your state and optimize your strategy for your specific location. Your state works. Your market works. We just make sure you're positioned correctly to maximize profits.
What personal system or method do you use to organize your business?
I run everything through our Private Car Rental Management System — the same one you receive in the mentorship — plus simple spreadsheets for maintenance and profit tracking.
What does Jesse do when his cars are not rented? Where does he store or keep them?
With our system, cars stay rented. Because you're constantly generating new renter leads and building a qualified waitlist, as soon as one renter returns a car, the next one is already lined up to take it. That's the power of having a pipeline instead of relying on luck. And if you ever need extra space, you can use a virtual office with a lot to park vehicles — but in most cases, your cars are going right back out because demand is already waiting for you.
Ready to Launch Your $10K/Month Private Car Rental Business?
Join the 90-Day Private Car Rental Profits Mentorship Program and transform your financial future with a proven, semi-passive business model.
Book Your Free Application Call Here
Don't wait another day to start building the business and lifestyle you deserve.
Your journey to financial freedom starts with one call.